It may be the fourth most expensive movie of all time at a reported $350m (£285m) but there seem to be few worries in Tinseltown about Avatar: The Way of Water being able to recoup that huge figure.
Mainly this is because we are talking James Cameron – and indeed Avatar. Disney long ago bet the mouse house that the sequel to the highest-grossing film of all time, now just a few weeks from release, is going to once again deliver us into glorious, high-end stereoscopy.