BALTIMORE — Danish jeweler Pandora plans to move its U.S. headquarters from Baltimore to New York City’s Times Square.
The brand, known for its customizable charm bracelets, necklaces and rings, will open the new base early next year at 1540 Broadway, taking more than 27,000 square feet on the building’s 35th floor, the company announced.
But the retailer said it also plans to retain a reduced corporate presence in Baltimore’s Inner Harbor. It will operate a North American corporate office through at least 2026 out of the high-profile tower bearing its name at 250 W. Pratt St., where it had moved its headquarters and 250 employees from Columbia in 2015.