Pandora has urged shoppers to be alert of fake websites and sellers this Black Friday and festive season, as a mother is scammed out of her savings while buying Christmas presents for her daughter.
Mum Thirza O'Boyle took to social media to share her experience of being duped out of £61.80 she had saved up by a scam website posing as the official Pandora website. The imitation website advertised discounted jewellery that appeared to be legitimately Pandora-branded. Research from Pandora reveals nearly one in five Brits (17%) have been duped by fake jewellery online.
Further investigation by Pandora also found counterfeit jewellery is rife on TikTok Shop with accounts promoting imitation Pandora products for as little as £5. One TikTok video promoting this jewellery had over 1.2M views.