Pandora CEO says producing jewelry in America 'simply won't work': 'I can't find that amount of talent that actually has this craft experience in the U.S.'

Alexander Lacik stands over a display case and has a group of people around him, listening to him speak. (Credit: Maika Elan/Bloomberg—Getty Images)

• Despite reciprocal tariffs on Thailand, where Copenhagen-based Pandora produces most of its jewelry, CEO Alexander Lacik said the company will not set up shop in the U.S. Pandora employs nearly 15,000 workers in Thailand and is unable to build a workforce of enough specialized employees in the U.S., Lacik told media outlets on Wednesday.

Tariffs are an “unwelcome aspect” of business for Danish jewelry-maker Pandora, but CEO Alexander Lacik concedes the new challenges won’t mean the company will move production to the U.S.