Panasonic has announced a major shakeup of its global TV business, at the same time as confirming a fairly interesting array of TVs for its 2026 lineup. After a bit of speculation about how much more time it had in the hypercompetitive TV market, it's confirmed that it's entering into a new partnership with Shenzhen Skyworth, under parent company Chuangwei RGB.
Skyworth will produce Panasonic TVs moving forward in both the EU and the US (with other regions seemingly a possibility in the long run). That's a fairly big shift, but given how recently Sony announced that its Bravia lineup would be made by TCL moving forward, it's not the biggest structural surprise ever.
