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Digital Camera World
Digital Camera World
James Artaius

Panasonic's new camera just went from "cerebral" to flat-out TikTok pandering

Panasonic TikTok Lumix Fujifilm
Panasonic Lumix teaser video, with four young people taking selfies as the word "SOCIAL" scrolls across the screen.

Following yesterday's rather more cerebral teaser image for its new camera in China, Panasonic's latest teaser video has gone full TikTok – all but confirming that this camera is aimed at the social media crowd.

The new video, embedded below, was posted to the Japanese Lumix account on X (Twitter). While the previous teaser featured the tagline "Capture true color", this video doubles down on influencers by punctuating footage of hip young people taking selfies with the words "Shoot," "Style," "Share" and "Social".

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