Panasonic is offloading its European TV business to China via a new strategic partnership

The Panasonic Z86C OLED TV pictured at a press event. On the screen is an image of a satellite orbiting an orange planet.

Panasonic has announced that it’s entered a partnership with Chinese AV brand Shenzen Skyworth, under its parent company Chuángwéi RGB, to secure the future of its OLED, Mini LED and QLED TVs in Europe.

After years of speculation, and confirmation from Panasonic itself that it was looking to restructure and potentially offload its struggling TV business, a deal has finally been struck to ensure that the brand will continue to sell TVs in the UK and European markets.