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The Independent UK
The Independent UK
Amber Raiken

Pamela Anderson’s newest venture protests AI models — and fans are thrilled

Pamela Anderson Aerie HM

Pamela Anderson has been supported by her fans after she made a decisive statement against the use of AI-generated models in the fashion industry.

The 58-year-old model has partnered with the clothing brand Aerie for its 100% Real campaign, which promises not to use any AI-generated people or bodies in its marketing.

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