In October 2025, Aerie made a promise: It will never use AI-generated people or bodies in its marketing, point blank period. Six months later, it's staying true to the commitment by casting the realest of the real, Pamela Anderson, in its latest campaign.
"[AI will] never replace human beings," an Aerie-clad Anderson tells me over Zoom, minutes after coming in from her garden. If I didn't know any better, I'd say she was fresh from her "100% Aerie Real" photoshoot, in a crisp, matching white set.
