When you think of ‘90s bombshells, Pamela Anderson rightfully comes to mind. Like most icons, she’s always been an arbiter of taste. We'd even say she was ahead of her time: we’re still thinking about her oversized pink fur hat and sparkly capri pairing at the 1999 VMAs. Since recently returning to the public eye with the release of her memoir, Love, Pamela, and a Netflix documentary, she finds herself as a style muse yet again. Now, she’s the centerpiece of Proenza Schouler’s 2024 Spring campaign (makeup-free, of course), another high-fashion collaboration to add to Anderson’s impressive lineup.
Shown first at New York Fashion Week last fall, Proenza’s Spring/Summer 2024 collection debuted a new monogram, signaling a tune-up for the brand that re-solidified its playful understanding of minimalism and mastering feminine silhouettes—both concepts align closely with Anderson’s modern style. These days, you can find the Baywatch star sitting front-row at fashion weeks in sleek tailoring from The Row and always makeup-free.
