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PC Gamer
PC Gamer
Rich Stanton

Palworld is 2024's first breakout hit. Why is it so popular?

An image of Pikachu looking despondently at Ash Ketchum as he is made to hold a pickaxe and mine for profit in a Palworld mod.

Like all overnight successes, Palworld's sudden emergence as 2024's first bona-fide viral hit has a much longer history. If you're wondering why this slightly jank Pokémon-aping survival sim suddenly took over every feed going, in the process racing to 7 million sales and counting, then the answer has a ton of elements to it: though maybe the "Pokémon with guns" tagline is a good place to begin.

Palworld was first announced in 2021 with a frankly absurd trailer that at the time went viral: and it was this trailer that first led to the game being dubbed "Pokémon with guns." So far, so internet-typical: the pitch was wild, everyone had a laugh at the trailer's more ridiculous elements, and then we moved onto the next thing. 

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