Let's face it, renewable energy isn't the sexiest topic, so cooking up an exciting identity around it is no mean feat. Enter Palmetto – a clean energy brand with an ultra slick identity that doesn't rely on tepid eco aesthetics (or the colour green, thankfully) to spark its renewable revolution.
There's no formula for creating the best rebrands, but standing out from the crowd is essential for building an iconic identity. With its stylish mix of cosy aesthetics, slick illustration and bold brand voice, Palmetto bursts onto the clean energy scene with a refreshing attitude built on the unexpected.
