Enterprise AI is quickly becoming one of technology's biggest battlegrounds. Businesses are no longer experimenting with artificial intelligence just to see what it can do. They are already convinced of its potential and are now looking at how to apply it across their operations. That shift is creating opportunities for software companies that can turn AI into something businesses actually use, rather than another expensive experiment.
Two companies stand out for very different reasons: Palantir Technologies (PLTR) and Salesforce (CRM). Both are chasing the same enterprise AI opportunity, but their growth, valuations, and approaches to rewarding shareholders look very different.