Palantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent

Anita Beveridge-Raffo is Head of Retail and Consumer Goods at Palantir Technologies (Credit: courtesy of Palantir)

Retail and brand teams are under unprecedented pressure today and the world is shifting faster than systems can adjust. Customer expectations reset in real time, tariffs and input costs are repricing entire categories overnight, and planning assumptions that held last quarter no longer apply. 

In this environment, many executives are looking for one AI agent to read the market, interpret requests, pull the right data, apply the right business logic, forecast demand and generate decisions across the entire operation.