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The Guardian - US
The Guardian - US
Technology
Kari Paul and Johana Bhuiyan

It’s a tough time for Meta. Can AI help make the company relevant again?

Zuckerberg said that Meta is ‘exploring’ ways of incorporating generative AI into WhatsApp and Messenger.
Mark Zuckerberg said that Meta is ‘exploring’ ways of incorporating generative AI into WhatsApp and Messenger. Photograph: Avishek Das/Sopa Images/Shutterstock

Meta is not pivoting away from its signature product, the metaverse. Or at least that’s what the Meta chief executive, Mark Zuckerberg, is arguing.

Despite reports that sales teams at Meta have spent less time pitching the metaverse to advertisers, Zuckerberg claimed on the tech firm’s latest quarterly earnings call that it’s business as usual over at the company formerly known as Facebook. “A narrative has developed that we’re somehow moving away from focusing on the metaverse vision, so I just want to say upfront that that’s not accurate,” the CEO said.

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