In a world where hustle culture dominates, one man in Japan has built a career by doing the exact opposite. Shoji Morimoto has gained global attention for offering a unique service: he rents himself out to strangers simply to be present. Charging around $70 per session, Morimoto accompanies clients to meals, walks or events without offering conversation, advice or emotional involvement. His approach may sound unusual, but it has struck a chord in modern urban life, where loneliness is rising and many people seek connection without pressure or expectations.
