Paddy Power fined after push notifications sent to people self-excluding from gambling

The Paddy Power fine relates to material sent to customers who had signed up to Gamstop, Photograph: Gary Calton/The Observer

The bookmaker Paddy Power sent a promotional push notification to customers who had signed up to exclude themselves from gambling, inviting them to bet on a football match.

The Gambling Commission, which regulates the industry, said PPB Counterparty Services, trading as Paddy Power and Betfair, would pay £490,000 for breaching social responsibility rules.