Paddy McGuinness shared an impassioned video with his Instagram followers after he was left raging over "injustices".
The TV presenter issued a "warning" on the clip, which saw him ask "how do you sleep at night?".
Paddy, 48, is a self-confessed foodie - and it was his attempt to enjoy a simple sweet treat that left him seething.
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While his Instagram feed usually contains light-hearted and comical posts, his latest one began with a "nobody under 18" emoji, as Paddy said: "Warning.
"The following video contains a middle aged man venting at the world's injustices"
The clip began with Paddy trying to open a packet of custard creams, as he began scratching at the section which gives a "tear here" instruction.
Speaking to the camera, he then said: "You must have known it doesn't work, how do you sleep at night?
"...then what you've got to do, you've got to get a knife [to open it].
"Have we not got enough stress in the world already? All's we want is a biscuit. Give us a biscuit nice and easy.
"Not much to ask for is it? It's just a biscuit."
The dad-of-three turned red in the face and gestured at the camera as the video went on.
Paddy's fans shared his pain, as they recalled their experiences trying to open food items.
rivetlicker.1972 said: "Don't start me on the tomato sauce peel off tab that peels off but leaves a thin see through plastic seal that you need a knife to remove, and for donkeys years! Every bottle!"
moichatty said: "Like the loo roll...how much glue goes on the first sheet"
prodetailinguk said: "Oh @mcguinness.paddy I feel your pain! The same when trying to open bacon packets and the tab tears off! Pointless design"
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