Paddy McGuinness has pointed out the ridiculousness of Amazon's packaging.
Taking to Instagram, he shared a clip of him unravelling a parcel from the online retailer. He spent a whole 25 seconds pulling long strands of brown paper from a box.
Eventually he revealed the item that he had purchased. He had bought a punch bag which was only a fraction of the size of the packaging.
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Calling out Amazon for the sheer amount of recycling he would now need to do, the comedian wrote: "Bloody hell @jeffbezos how am I supposed to get all that in my grey bin? I’m trying to save you a few quid here me old son, no need for all the packaging. I ordered a punch bag not a Ming vase! #thursday #amazon #packaging #greybin #onlyjustbeenemptied."
Friends and fans flooded the comments, as they thought that the short video was hilarious. Maxim said: "Pure madness! I’ve been there."
Claire said: "I thought this was a joke reel at first - fecking hell #excessive" Meanwhile, Sarah said: "Jeez you done a workout pulling all the packaging out."
Sue said: "It’s like Mary Poppins’ bag - it just keeps coming!!! Not funny really - did a punch bag really need all that padding? It’s going to get six bells knocked out of it! The world’s gone mad!!"
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