Paddy McGuinness has reportedly been axed from a six-figure M&S food advertisement following his marriage breakdown with wife Christine.
The Top Gear host, 49, has been signed by the M&S since 2018, with other stars including Amanda Holden, Emma Willis and Rochelle Humes as the celebrities have all fronted a number of huge TV campaigns.
More recently, huge celebrities including Dame Kelly Holmes and Strictly Come Dancing judge Anton Du Beke have been hired in by M&S to push their latest food range.
TV favourite Paddy had been an ambassador for M&S' Christmas and summer advert campaigns where he starred alongside Big Brother host, Emma Willis. The Top Gear star is said to have bagged a six-figure sum from the deal.
Following reports that Paddy had been dropped by the company, a close friend of his has told: "Deals like this come to an end and new faces arrive.
However, a spokesperson for M&S has since told The Sun that the company is still working with the TV star.
"We continue to work with Paddy and he remains part of our M&S family," they told the publication.
The Mirror has reached out to Paddy's representatives as well as a spokesperson for M&S for further comment.
Paddy and his now estranged wife Christine, who share three children, announced their split earlier this year, after 11 years of marriage.
In a joint statement announcing their split in July, the former couple wrote: "We hadn't planned on sharing this publicly until we were ready but after the lack of privacy surrounding our life personal life, we feel left with no other option but to clarify.
"A while ago we took the difficult decision to separate but our main focus as always is to continue loving and supporting our children.
"This was not an easy decision to make but we are moving forward as the best parents we can be for our three beautiful children.
"We'll always be a loving family, we still have a great relationship and still live happily in our family home together."
