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International Business Times
International Business Times
Business
Clement ZAMPA

Paddington: The Affable Bear Who Became A Lucrative Business

Paddington has long been popular in the UK thanks to the books created by Michael Bond in 1958 (Credit: AFP)

Paddington, the affable clumsy bear from British children's books, has transformed into an international sensation over the past decade, thanks to a clever film strategy and with the help of the royal family.

Visitors to London's train stations and airports are never far from a flood of Paddington soft toys, replete with his signature red hat and blue duffle coat, displayed alongside souvenir staples like mini double-decker buses and toy royal guards.

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