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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Pac-12 ADs Spurn Apple Subscription Streaming Deal, Tragically Dismantle the 108-Year-Old 'Conference of Champions'

USC football

Already reeling with yet another defection, the remaining members of the venerable Pac-12 collegiate athletic conference were unswayed by Commissioner George Kliavkoff's presentation of a new TV deal with Apple last week.

Instead of accepting the long-awaited TV rights deal, the universities of Arizona, Arizona State and Utah chose follow Colorado out the door of the Pac-12 and to the Big 12 conference, starting officially in fall 2024. 

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