
Procter & Gamble is sponsoring sports programming on Allen Media Group’s HBCU Go streaming digital platform during the 2024 college football season.
P&G is the presenting sponsor of the 2024 HBCU Go Sports Pre-Game Live Kickoff Show, which originates on-campus before the biggest games of the season including the Southern Heritage Classic, three homecoming games and the matchup between Mississippi Valley and Jackson State.