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The Guardian - AU
The Guardian - AU
Entertainment
Sian Cain

Ozzy Osbourne AI avatar will be ‘so tasteful’, Jack Osbourne says after fan backlash

Ozzy Osbourne Jack Osbourne Black Sabbath Sharon Osbourne Hyperreal Elvis
Ozzy Osbourne with long hair and tinted glasses gestures with both hands toward the camera against a red velvet curtain
Ozzy Osbourne in 2014. The former Black Sabbath frontman’s family says he will be recreated as a lifesized AI-powered avatar. Photograph: Ilya S Savenok/Getty Images

A year after his death, Ozzy Osbourne is set to be recreated as a lifesized AI-powered avatar, his family have announced – but fans aren’t entirely happy.

The late rocker’s son Jack and his wife, Sharon, announced on 20 May at Licensing Expo, an event for brands in Las Vegas, that the family had partnered with tech companies Hyperreal and Proto Hologram to create an Ozzy Osbourne avatar.

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