IPO-bound PRISM, the parent entity of OYO, is expanding its premium hospitality business in the United Kingdom by adding 40 hotels under its Sunday Hotels and Belvilla brands, marking its latest push to strengthen its presence in key international markets.
The newly added portfolio spans a mix of heritage hotels and strategically located properties across major cities and regional destinations in the UK. Unlike OYO's asset-light budget accommodation business, which largely operates on a franchise model, PRISM directly manages its premium portfolio through leasehold and long-term management agreements.
