Sales of supermarket own-label products are growing at double the rate of branded versions due to the cost-of-living crisis, a study found.
Growth of own-label goods is up 14% this year compared with a 7% rise for branded products.
Market research group NIQ found own-labels now account for 63% of all packaged consumer goods – up from 62.1% last year and covering everything from soft drinks to baked products, dairy, meat, toilet paper and soap.
