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Sports Illustrated
Sports Illustrated
Elizabeth Swinton

Overtime Elite, Adidas Reveal Multi-Year Partnership

Adidas is expanding its basketball footprint by becoming the exclusive apparel and footwear sponsor of Overtime Elite, Sports Illustrated can reveal. 

The sporting goods brand has agreed to a multi-year partnership with OTE, a basketball league based in Atlanta, Ga. that features professional and amateur 17-to-19-year-old players. Each of the league’s eight teams will be provided with new-look uniforms as part of the deal with Adidas. 

Overtime Elite players pose with the new Adidas team uniforms.

Adidas

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