Adidas is expanding its basketball footprint by becoming the exclusive apparel and footwear sponsor of Overtime Elite, Sports Illustrated can reveal.
The sporting goods brand has agreed to a multi-year partnership with OTE, a basketball league based in Atlanta, Ga. that features professional and amateur 17-to-19-year-old players. Each of the league’s eight teams will be provided with new-look uniforms as part of the deal with Adidas.
Adidas