Overseas social media influencers can likely evade Australia’s new advertising laws, drug regulator says

Australian advertising laws restricting the way therapeutic goods such as vitamins, supplements and skin products can be advertised on social media come into effect in July. Photograph: Anadolu Agency/Getty Images

Australia’s drugs regulator has admitted that new social media advertising laws restricting the way therapeutic goods such as vitamins, supplements and skin products can be advertised on social media will be not be possible to enforce in cases where brands and social media influencers are posting from overseas.

The laws come into effect from July, and will bring social media advertising of therapeutic goods in line with regulations that apply to radio, television and other mediums.