Manchester's new arts centre, Factory International, is in talks to sell its naming rights to cover the ever-increasing costs of the project which has seen its budget almost double.
The venue is already in talks with 'a number of leading brands' about selling the naming rights for the £210m facility which is due to open next year.
It comes as the major project which is being funded mostly by the government and Arts Council England has called on Manchester council for another £25m.
