Manchester's new arts centre is looking to sell its naming rights to cover the ever-increasing costs of the project which has seen its budget almost double. Factory International is already in talks with 'a number of leading brands' about selling the naming rights for the £210m facility which is due to open next year.
It comes as the major project which is being funded mostly by the government and Arts Council England has called on Manchester council for another £25m. The unique building at the heart of the St John's regeneration area will be the permanent home of Manchester International Festival (MIF) with events all year round, contributing an estimated £1.1bn to the economy over a decade.
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