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Birmingham Post
Birmingham Post
Business
Tom Pegden

Over-stretched UK fashion brand Just Hype bought by Birmingham investor in pre-pack deal

All 82 jobs have been saved after a Birmingham investor stepped in to buy British fashion brand Just Hype in a pre-pack administration deal.

The Leicestershire-based business, which uses the Hype trade mark on its ranges, had suffered from a double whammy of overinvesting during and after the pandemic and a big hit from the current cost-of-living crisis.

Quantuma chief executive Carl Jackson and director Kelly Mitchell were appointed as joint administrators on March 31, and sold the business and its assets shortly afterwards. All jobs have been saved.

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