Over half of Brits (51%) feel they are too busy in their day-to-day lives to get the chance to read much – with one in four claiming they only have time to get lost in a page-turner whilst on holiday.
Mystery novels (30%) and thrillers (29%) are the top genres that readers like to get stuck into while abroad – which they are most likely to be found reading by the pool (56%), in their room (45%), or on the balcony (42%).
And men are more likely than women to be seen reading on holiday – with a poll of 5,000 adults revealing that two-thirds of all respondents (68%) would still pick up a good old-fashioned paper book rather than an e-reader (17%).