Over half of Brits would like to make more environmentally friendly lifestyle changes – but two in five can't afford it, as they don't have enough disposable income.
Buying an electric vehicle (28%) and more locally-produced food (26%) would be among the top steps eco-conscious Brits would take if money were no object.
And a third would love to be able to install solar panels at home – while upgrading the boiler, investing in smart technology, and insulating their homes are other sustainable goals that people currently can't afford.
