More than a third of Brits (35%) claim they have cut back on their alcohol consumption over the last year – with 21% saying they simply don't like booze anymore, a study has found.
Attitudes to alcohol are seemingly changing, as over half of Brits who drink (57%) are now choosing to “do things by halves” – with 61% striving to drink alcohol in moderation.
The top reasons for doing so include health reasons (46%), having a more balanced lifestyle (42%) – and as a form of self-care (43%).