Photograph: Hugo Burnand/Royal Household 2024/Cabinet Office/PA
It was a celebratory multimillion pound scheme to mark the beginning of King Charles III’s reign. Free portraits of the king were offered to all public bodies – every town hall, university, hospital and even jobcentre – so the new monarch’s visage could gaze down on his subjects.
The initiative would provide “a reminder of the example set by our ultimate public servant”, said the then Tory deputy prime minister, Oliver Dowden.