Prime Minister Narendra Modi’s monthly programme “Mann Ki Baat” has reached more than 100 crore people who have listened to it at least once, as extrapolated in an exhaustive study commissioned by Prasar Bharati and conducted by the Indian Institute of Management (IIM), Rohtak.
The project for listener feedback and sentimental analysis of “Mann Ki Baat”, findings of which were released on Monday ahead of the 100 th edition of the programme on April 30, was awarded to the IIM (Rohtak) on April 18 last year, said Prasar Bharati Chief Executive Officer Gaurav Dwivedi. The interim report was submitted on December 9, 2022, and draft final report on April 12.
The survey covered responses from 10,003 people (above 15 years of age) from across 103 districts in different parts of the country, comprising about 2,500 respondents from each of the four zones. Based on the findings, the report concluded that nearly 96% people were aware of the “Mann Ki Baat”; about 23 crore people had listened/viewed the programme regularly; and roughly 41 crore had scope of getting converted from being occasional audience to regular audience.
