A 32-year-old woman took her own life after struggling with a gambling addiction.
Kimberly Wadsworth, from Leeds, Yorkshire, started on fixed-odd betting terminals before playing online casino games, where she was made a VIP and plied with "free bets".
She took her own life in 2018, sparking a protest to reform the gambling industry.
Over 30 people harmed by gambling, including families who have lost loved ones to gambling-related suicide, are walking over 40 miles from Sheffield to Leeds to raise awareness, in Kimberly's memory.
Kimberly, who had a flourishing career in marketing, was described by her family as an "outgoing young woman".
She started gambling in her twenties, and played more after her dad suddenly died, reports Leeds Live.
In the beginning, she gambled on fixed odds betting terminals and at land-based casinos before turning her attention to online casino games.
Her addiction was said to be very rapid, and she was given 'VIP' status by one of the companies she gambled with.
Her addiction worsened when she was given "free bet" bonuses and similar promotional offers that incentivised her to keep gambling, even when she was clearly losing large amounts of money.
She had sometimes spoken about her gambling with her mum and the family had occasionally given her money.
But they had no idea of the real seriousness of her addiction or what it might lead to.
Shortly before she died, Kimberly's mum, Kay, took her to Portugal where the family holidayed regularly, and booked a session of hypnotherapy back in England.
She never made it to the appointment though, and despite these repeated attempts to stop, and support from her mum, Kimberly took her life in 2018.
Following her daughter’s death, Kay has been calling for more help for women struggling with gambling addiction, something that could well have saved Kimberly’s life.
Kay is also calling for a ban on so-called 'VIP' schemes and an advertising ban, especially using celebrities to hide the risks.
The 40-mile walk in Kimberly's honour, from Sheffield to Leeds, will take place on October 14 and 15.
Walkers will visit five football clubs along the way – Sheffield United, Sheffield Wednesday, Rotherham United, Barnsley and Leeds United – urging them to reject gambling sponsorship.
The campaign is organised by The Big Step, to end all gambling advertising in football.
All the walkers taking part are either in recovery from gambling addiction or have been harmed by someone else’s gambling.
“My beautiful girl was killed by this shameless industry. It must stop – we cannot keep losing our children to these predators," Kay said.
“I am proud to walk in Kimberly’s memory with people who have suffered the harm and devastation that gambling addiction brings.
"These harmful gambling products are designed to hook people in, regardless of their background, so we are calling on football to stop promoting them to millions of young fans.
"We’ll be ending the walk at Leeds United on Saturday, which was Kimberly’s team."
James Grimes, organiser of The Big Step, a campaign to end gambling advertising, was formerly addicted to gambling himself, and said: “This walk is a reminder to the government and football that we are not going away.
"Bereaved families and those of us harmed by gambling are demanding the government commit to make the changes that will save lives and prevent more people from going through what we have had to endure.
"We encourage all five clubs on the route to back our campaign and kick gambling advertising out of football.”
“Above all, we are walking for Kimberly and all those who are no longer with us because of gambling.”
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