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The Guardian - UK
The Guardian - UK
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John Naughton

Our perverse respect for immense wealth allows Musk and Zuckerberg to run riot

Meta CEO Zuckerberg wearing AR glasses and a T-shirt bearing the slogan Aut Zuck aut nihil at a Meta event in September 2024.
‘Either Zuckerberg or nothing’: the Meta CEO dons his modest message at a company event in September this year. Photograph: Manuel Orbegozo/Reuters

There are two kinds of aphrodisiac. The first is power. A good example was provided by the late Henry Kissinger, who could hardly be described as toothsome yet was doted upon by a host of glamorous women.

The other powerful aphrodisiac is immense wealth. This has all kinds of effects. It makes people (even journalists who should know better) deferential, presumably because they subscribe to the delusion that if someone is rich then they must be clever. But its effects on the rich person are more profound: it cuts them off from reality. When they travel, writes Jack Self in an absorbing essay: “The car takes them to the aerodrome, where the plane takes them to another aerodrome, where a car takes them to the destination (with perhaps a helicopter inserted somewhere). Every journey is bookended by identical Mercedes Vito Tourers (gloss black, tinted windows). Every flight is within the cosy confines of a Cessna Citation (or a King Air or Embraer)… The ultra-rich never wait in line at a carousel or a customs table or a passport control. There are no accidental encounters. No unwelcome, unapproved or unsanitary humans enter their sight – no souls that could espouse a foreign view. The ultra-rich do not see anything they do not want to see.”

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