Consumers tend to think of wine as a product of culture and authenticity. Because of this, they see it as distinct from other manufactured commercial goods.
As an agricultural product, we think about wine as linked to a place and sometimes to an individual producer. After that it is considered a historical product rooted in the traditions of a region. And finally, wine is treated as an aesthetic product, in a similar way to the arts, with its key consumers, terminology, prominent producers and specific media attention.
