Many of us take the festive season as a chance to overindulge slightly, but as we begin to settle back into our usual routines and day-to-day life, initiatives like Dry January and Veganuary are ever more popular options.
And, of course, brands jump on them too, encouraging and supporting their consumers who are choosing to ditch the booze for a few weeks. With some arguably even close to the level of the 75 very best print ads of all time, here are some of the Dry January ad campaigns we’ve seen this year.
