April Fools' Day and the photography industry were made for each other. No other hobby combines such passionate devotion to gear with such deep pockets of wishful thinking. Which makes photographers uniquely easy (and fun) to fool!
Whether it's a dream lens that doesn't exist, a film stock that's never coming back, or a camera designed for the other 10% of the population, the best April 1 hoaxes hit that sweet spot between plausible and preposterous.
