Absolut Vodka has unveiled the latest in its iconic artist collaboration series with a striking homage to Pop Art legend, Keith Haring. With a custom bottle and immersive gallery experience taking over Charing Cross tube station (aptly renamed 'Haring Cross'), the brand champions Haring's mission to make art accessible for all.
After a triumphant Warhol collaboration back in 2024, Absolut was left questioning how it could top its previous project. Drawing on its collaboration with Haring back in 1986, the latest artist collab is both a celebration of brand heritage and a homage to the power of combining art and activism
