Sustainability. A word next to 'meme', 'emoji' and 'vibes' that occupies a place almost exclusively in 21st century parlance. For new performancewear brand Reflo, the word sustainability is nothing short of the entire reason the brand came into existence. "Our aim is simply to be the most sustainable apparel brand in the world," Rory MacFadyen, Reflo's founder, told us when we sat down together at the end of last year. The brand is coming off the back of a busy January, having just announced Harry Kane as a golf ambassador and investor and launching an exclusive collection in partnership with the Waste Management Phoenix Open.
It's now no secret that our climate is changing rapidly and it's up to individuals and companies to find more sustainable ways of consuming and creating the products we use every day. Golfers, whose very hobby and profession is directly tied to an environment that allows them to safely play golf, have been given more and more options as the bigger brands in the game begin to adapt. However, MacFadyen wanted to start a movement from the ground up, with sustainability at the core rather than something to adapt to. In 2019 MacFadyen, whose background is in golf industry, went about figuring out how to make a truly sustainable apparel brand from the inside out.
