The Beijing Winter Olympics was anything but a gold medal performance for Comcast Corp.’s (NASDAQ:CMCSA) NBCUniversal division, with viewership down 42% from the 2018 games held in PyeongChang, South Korea.
What Happened: The New York Times reported an average of 11.4 million U.S. viewers watched the Olympics each night across NBCUniversal’s broadcast, streaming and online platforms, which marked the smallest prime-time audience on record for any Winter Games. Four years ago, an average of 19.8 million nightly viewers tuned in for the Pyeongchang Games.
