LEAWOOD, Kan.—For ATSC 3.0-based datacasting to live up to its fullest potential, broadcasters must use their allocated channel assignments in a way that best balances the totality of their chosen business models with their available data throughput—whether those IP packets contain video, audio or data.
But before the TV industry can achieve that ultimate goal, several shorter-term milestones must be achieved, not the least of which is finding a way to minimize ATSC 1.0 service as a “nightlight” to viewers slow to buy new NextGen TVs.
