
Times are changing. While you won't see any obvious visual changes in the iconic Oscar Mayer Wienermobile, it's technically the Wienermobile no longer. For the first time since the rolling hot dog hit the streets in 1936, it now goes by a new name. Folks, say hello to the Frankmobile.
Why the sudden name change after nearly a century of wienering about the world? According to the official press release from Oscar Mayer's parent company Kraft Heinz, the Frankmobile rebrand coincides with a new recipe for its 100 percent Beef Franks, the official name for the company's hot dogs. To mark this occasion, Wienermobile Frankmobile crews will hand out coupons for free hot dogs to anyone named Frank as the motorized mystery-meat machines make their annual tour.