Origin City, 12 West Smithfield, London EC1A 9JR (020 4568 6240). Starters £11-£15; mains £21-£42; desserts £8-£10. Wines from £24
Slapping the words “nose to tail” on your website is a gutsy flex for a new restaurant, when it’s located fewer than 250m from Fergus Henderson’s St John. They coined the term almost 30 years ago, and have been diligently working their way from arse to nostril and back again ever since. If that “whole animal” approach is what you’re after, why would you come to this new place when the mothership is just over there?