Pumpkin Spice pandemonium is upon us — and it’s not even Sept. 22.
Weeks before the first day of Autumn, a slew of food brands have announced new offerings based on the seasonal flavor profile that is beloved by some, and maligned by others.
Researchers at Johns Hopkins University point to the smell of pumpkin spice — with notes of cinnamon, nutmeg and ginger — as the reason why people love it so much. According to data released in 2021, the aroma reportedly conjures deeply rooted cozy memories of the late year season.
