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Oracle Cloud Infrastructure experiences exponential growth, outpaces competitors in market

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In 2016, Oracle launched its second-generation cloud, called the Oracle Cloud Infrastructure (OCI). This cloud architecture was specifically designed to cater to cloud workloads, from the ground up. Since its launch, OCI has rapidly grown, offering over 100 cloud services and supporting thousands of enterprise customers and over a thousand government customers across more than 60 datacenters worldwide.

The revenue generated by OCI is impressive, with an annual run rate of nearly $20 billion, outpacing the market. The growth of OCI's infrastructure business has been particularly remarkable, with a growth rate of 52% annually. This success can be attributed to Oracle's strong legacy in solving complex challenges for organizations worldwide, as well as its reputation for reliability, performance, and security.

OCI differentiates itself in various ways from its competitors, even though it may not have the same market share as the Big Three cloud providers (AWS, Microsoft Azure, and Google Cloud). First and foremost, OCI boasts a global scale, with 48 public cloud regions spread across 24 countries and plans for further expansion. The architecture of OCI's public cloud regions allows for easy deployment of new regions of any size and flexible scaling as needed. Moreover, each OCI region is identical in terms of infrastructure, connectivity, security, and service portfolio, making it seamless for customers deploying workloads across multiple regions.

Oracle has also introduced unique offerings to address specific customer challenges. For instance, the Oracle Cloud@Customer portfolio includes Exadata Cloud@Customer and Compute Cloud@Customer, where Oracle deploys rack-level cloud infrastructure at the customer's chosen location. This allows customers to experience the benefits of the cloud on-premises while retaining the full support and management from OCI. Additionally, OCI Dedicated Region provides customers with an exact replica of any other OCI region within their own datacenter or preferred location. This offering is ideal for customers with stringent security and data locality requirements, providing them with a fully self-contained OCI cloud region.

In 2023, OCI unveiled several new products to enhance its cloud offerings. These include Oracle Cloud Guard, a comprehensive security and compliance solution, and Oracle Gen 2 Exadata Cloud at Customer, which combines the power of Exadata with the flexibility of the cloud. These innovations showcase OCI's commitment to providing cutting-edge solutions and meeting the diverse needs of its customers.

While OCI faces competition from the likes of AWS, which is the largest cloud service provider, it has been recognized by Gartner's Magic Quadrant for Distributed Hybrid Infrastructure and Strategic Cloud Platform Services. This recognition further solidifies OCI's position as a viable contender in the cloud services market.

In today's multi-cloud world, organizations rarely rely on a single cloud provider. OCI recognizes this reality and has developed a cloud architecture that complements various vendor applications, allowing customers to deploy applications wherever it makes the most sense for their business. OCI's open and flexible approach to cloud services has attracted a wide range of customers, including government entities, multinational corporations, and cloud-native unicorns like Uber, which utilizes OCI to drive innovation and enhance its delivery service capabilities.

Oracle's partnership strategy has also played a crucial role in OCI's success. In 2023, OCI deepened its collaborations with Nvidia, Microsoft, VMware, and Red Hat to offer customers best-of-breed technologies and enhance the multi-cloud experience. The partnership between Oracle and Microsoft, for example, has resulted in Oracle Database@Azure, enabling customers to deploy their Oracle databases on OCI hardware located in Azure datacenters.

Oracle's commitment to relevance and practical innovation has been key to OCI's traction in the market. OCI's AI infrastructure, powered by the OCI Supercluster and engineered in collaboration with Nvidia, offers industry-leading price-for-performance for machine learning applications like generative AI. Another example of OCI's innovation is Oracle Alloy, an OCI service that allows partners to quickly build and deliver branded cloud services to their customers, addressing regulatory requirements efficiently and effectively.

The transformation at Oracle and the changes in its approach to partnerships have been remarkable. The company has shifted from primarily focusing on large enterprise accounts to actively seeking partnerships with companies of all sizes and types. This openness has resulted in valuable collaborations, increasing the value OCI brings to its customers.

OCI's exponential growth in customer acquisition and technical capabilities over the past five years is a testament to Oracle's commitment to delivering innovative, customer-centric cloud solutions. From data management to infrastructure to AI, OCI continues to innovate across various fronts. The advancements made in 2023 are too numerous to cover in a single article, signaling the bright future of OCI in 2024.

Oracle has truly transformed itself into a cloud provider to be reckoned with, offering a differentiated and performant customer experience through its partnership approach. As customers increasingly seek a true multi-cloud market that offers choice without compromise, OCI's continued innovation and industry-wide impact are poised to create ripples in the cloud services landscape.

(Note: Moor Insights & Strategy, the author, provides research and analysis services to various technology companies, including Oracle and its competitors AWS, Microsoft, Google, and IBM.)

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