On the surface, e-commerce giant Amazon.com Inc (NASDAQ:AMZN) appears to have fired a shot across the bow, which seemingly has grave implications for Pinterest Inc (NYSE:PINS). For one thing, disruption and subsequent domination is Amazon's modus operandi. Specific to the threat to PINS stock, the tech juggernaut is very much a legitimate competitor in the visual search ecosystem. Still, PINS' volatility may offer intrepid options traders an enticing discount.
To be quite blunt, the contrarian narrative for Pinterest does seem a tad irrational. Last week, Amazon announced the debut of Lens Live, a visual shopping feature integrated with its mobile app that lets users point at real-world objects, instantly revealing product matches from the e-commerce site's catalog. Armed with advanced artificial intelligence, Lens enables real-time product scanning and discovery for U.S. shoppers.
